Diamonds on White velvet with Loupe

Learn About Diamonds

Curious about whether lab-created or natural diamonds are the best choice for you? Wondering what are the 4C's about? Get exclusive access to our detailed guide and make an informed decision with confidence.

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Learn About Diamonds

Diamonds are valued based on their rarity and beauty, which are determined by four key characteristics known as the 4Cs: cut, color, clarity, and carat weight. A diamond's value increases as the grades for each of the 4Cs improve. Our comprehensive guides provide detailed information on the 4Cs, including how they impact the cost of diamonds and how they can assist you in finding the perfect diamond within your budget.


Diamond color is graded using a scale from D (colorless) to Z (slightly colored). Find out which color grades to choose and which to avoid, with the help of a diamond color grade chart.


With our detailed information about diamond cut, you can learn what makes a diamond sparkle. Become familiar with the cut grading system and the anatomy of diamonds.


Understand how diamond clarity is graded, why flawless diamonds are rare, and how inclusions affect the clarity. In this guide, our experts advise which clarity grade to choose, for an eye-clean diamond at the best price.


Carat weight is a crucial factor to consider when purchasing a diamond. Although it may appear to be a straightforward measurement,
there is more to it than meets the eye. Here is what you should be aware of.

We are here to help
You don't need to be an expert

That’s why we are here to guide you through every step - from understanding what carat, color, cut and clarity mean, to designing the perfect ring.

Man Made and Budget Friendly
About Lab Grown Diamonds

Learn about lab grown diamonds, how they are made, the differences between lab and mined diamonds, and how they impact your budget.

Diamond Guides
Natural Diamonds

Learn about natural diamonds, how they differ from lab created diamonds, their pricing, and future value.

What's the Difference?
Lab Grown Diamonds vs Moissanite VS Cubic Zirconia

Learn the differences between them, which is an imitation, and why you might consider moissanite for your engagement ring.

Diamond Budgeting

We understand that each client has a unique budget, and we are dedicated to helping you find the best options. Learn more how diamond costs will affect your budget.