Who Buys Diamond Engagement Rings Online?
The typical online jewelry buyer is savvy, tech-smart, and accustomed to making big purchases on the web. They do their homework, reading reviews and gathering information before clicking "buy." But there’s more to the allure of online engagement ring shopping than just being internet-savvy.
The Shift Away from Traditional Jewelry Stores
Gone are the days when buying jewelry meant a trip to the local store. Many buyers live in areas without easy access to physical jewelry stores, or they find the selections outdated and uninspiring. In the past seven years, around 4,500 Main Street jewelry stores in the U.S. have closed, not including national mall chains. This trend continues as retail adapts to a post-pandemic world. Finding unique, sophisticated engagement rings in physical stores is becoming a rarity.
Have you ever walked into a Main Street jewelry store and felt underwhelmed by the choices? Or visited a mall chain store, only to be put off by aggressive sales tactics or vague answers about diamond origins? Maybe you stepped into a luxurious bridal jewelry store and felt it wasn’t your scene, questioning the integrity of their prices. Couples today are frustrated with these limited and often uncomfortable options. Shopping for an engagement ring should be a joy, not a chore.
At Lisa Robin Studio, our virtual appointments offer a personalized experience, allowing us to discuss your dream ring at your convenience. We answer all your questions, even the ones you didn’t know you had.
About Lisa Robin Studio
Discovering your perfect engagement ring is a deeply personal journey, and we’re here to guide you every step of the way. Whether you explore our beautiful collection or opt for a custom design, we ensure the process is as special as the ring itself.
Whether you visit us in the studio or meet with us virtually, we’re dedicated to helping you find a ring that’s more than just a piece of jewelry—it’s a symbol of your unique love story. Let’s make this journey together.