Is It Okay to Buy an Engagement Ring Online?

The Genevieve Vintage Style Hexagon Engagement Ring | Lisa Robin

If you are thinking about getting engaged, you probably not have had the experience of purchasing a diamond engagement ring online. You may not know much about the process, and why would you? It's a once in a lifetime purchase. I get the question frequently. "Do people purchase diamond engagement rings online?" The answer is yes, they do. All the time.

Who buys a diamond engagement ring online?

The obvious purchaser is an individual that is already accustomed to making large purchases online. They are tech-savvy, do their research, and check reviews. But the appeal of purchasing an engagement ring, or any fine jewelry, online I find is much more nuanced than that.

Location: Many of my online customers find themselves living in a jewelry store desert. And the few physical stores available, often outdated in how they do business, are void of a selection of curated unique, and sophisticated engagement ring styles offered in a choice of lab-grown or mined diamonds. You may not have paid much attention, but in the last 7 years, almost 4500 Main Street jewelry stores have closed their doors in the US. That number doesn’t include the reduction of national mall chain jewelry stores. In other words, finding a desirable unique selection of engagement rings and jewelry is becoming less and less likely to be brick-and-mortar store based. This leads me to the next point.

Time: Gone are the days of driving from store to store, between 10 am and 6 pm to find the perfect engagement ring. You may think this means you may need to forgo trying the exact ring on your own finger, but not necessarily. With Home Try On, several Lisa Robin styles are available for you to do just that.

Let's face it, we all love the convenience of online shopping. Who doesn’t want to shop on their own schedule from the comfort of their own home?

Safety: The global pandemic has reinforced this point. Enough said.

Experience: You might have shopped at a Main Street jewelry store and felt like the options were limited, even lackluster. You might have visited a mall chain jewelry store and were turned off by the high-pressure sales tactics or evasive answers about the diamond origin or both. You might have stepped into the gilded, plush interiors of a luxury brand-name bridal jewelry store and felt they just weren’t your kind of people. I see couples are frustrated with the options being presented to them. No one wants to feel uncomfortable, disrespected, pressured, or disappointed while shopping for such an important purchase. 

Integrity: Far too many jewelry stores promote price – “cheap, cheaper and cheapest” – or sales and discounts to attract customers. How do you feel about their integrity? If the price marked is never the price you will end up paying and the game is to haggle for the lowest possible price, what kind of relationship do you have with the merchant? Adversarial at best. My customers dislike haggling and prefer the simple, straight forward, fair pricing of my online store. I recently had a customer say to me, “I like this, the price is the price.”

But integrity goes beyond transparent pricing. I strive to guide you through the process by educating you about engagement rings with easy, simple to understand discussion about the decisions you need to make. No sales pitch. No pressure. All your questions answered.

Diamond Selection: I often hear “How could you choose a diamond without seeing it sparkle in person?” In an effort to bring integrity to diamonds, the industry began certifying them. As a shopper, you can easily compare quality on the certification, and the price, to select what suits your preference and budget. Better yet, you can see a magnified 360 video of the actual diamond. You can see more of the diamond this way than you can ever see with the naked eye or even a jeweler’s loop. I want to assist you in prioritizing what is important to you so you can select the best diamond for you.

Buying and Engagement Ring Online | LISA ROBIN JEWELRY

What is shopping for an engagement ring like?

Often my correspondence with you as an online engagement ring shopper is by text, But it's your choice. We can speak by phone or video, but it can be amazingly effective to work by text too.

I always begin with a few questions regarding style, diamond shape, or alternative gemstone, metal color, and engagement ring budget. With that, I can narrow down setting selections and we can begin to choose a diamond.

Buying a diamond with 360 magnified videos of each diamond is rather simple once you know where your priorities are. With the videos, you can see exactly what you are getting. Frankly, way better than if you are seeing them in my studio.

If you need engagement ring financing, we'll discuss the options. I will share with you the benefits of the addition of a lifetime engagement ring care plan. Both of these added services I offer right online. Depending on the price point of the purchase, you can opt for premium shipping insurance to protect the package (up to $5000) beyond the typical carrier insurance until it is physically in your hands. You can even guarantee the option to return a made to order item (up to $2000) for any reason. By the way, packages are shipped securely protected, 2 day or next day, with complimentary gift wrapping.

When all your selections are made, we can get the order transacted and I begin production. Most made-to-order rings take between 10 days and 4 weeks. Once I have an expected completion date you will be the first to know and I will be communicating updates along the way.

One of my customers recently asked for the engagement ring to be shipped to a location other than his California home. So the surprise would not be spoiled, I coordinated for him to pick up at a local UPS. Just part of making sure the entire experience is special, from selection to proposal.

I find I get excited to hear about the proposal and that the proposee is delighted with their Lisa Robin engagement ring. And of course I want to see pics!

If you are thinking about getting engaged and would appreciate having your own private jeweler and coach combined with the simplicity of online shopping, please get in touch.